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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Virales Marketing"
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Advertising effects
Virales Marketing
Marketing management
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Marketingmanagement
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marketing strategy
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Fischer, Marc
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing communications
20
Journal of advertising research
15
SpringerLink / Bücher
15
Journal of business research : JBR
14
Journal of promotion management : JPM
9
Journal of advertising : official publication of the American Academy of Advertising
8
European journal of marketing : EJM
7
Journal of marketing
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Journal of marketing management : MM
7
Faculty & research / Insead : working paper series
6
International journal of advertising : the review of marketing communications
6
Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
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The marketing review
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Cogent business & management
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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International journal of advertising : the quarterly review of marketing communications
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International journal of internet marketing and advertising : IJIMA
5
Journal of the Academy of Marketing Science
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
Asia Pacific journal of marketing and logistics
4
Business horizons
4
International journal of economic issues : IJEI
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
Australasian marketing journal
3
Corporate communications : an international journal
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Cutting edge international research
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Gabler Edition Wissenschaft
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International journal of islamic marketing and branding
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Journal of consumer behaviour : an international research review
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research : JMR
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Lehrbuch
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MSI reports : working paper series
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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1
The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
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2
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
3
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
4
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
Saved in:
5
The strategic impact of references in business markets
Godes, David
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 257-276
Persistent link: https://www.econbiz.de/10009548698
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6
Quantifying the long-term impact of negative word of mouth on cash flows and stock prices
Luo, Xueming
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 148-165
Persistent link: https://www.econbiz.de/10003858570
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