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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Erfolgsfaktor"
~subject:"Produktgestaltung"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
17
SpringerLink / Bücher
7
The PDMA handbook of new product development
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Beiträge zum Produkt-Marketing
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Harvard business review : HBR
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International journal of production research
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Journal of the Academy of Marketing Science
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International journal of product development : IJPD
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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... für Dummies
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Advances in international management
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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CentER dissertation series / Center for Economic Research, Tilburg University : CDS
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Der Markt : international journal of marketing
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Discussion paper / Centre for Economic Policy Research
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Forschungsergebnisse der WU Wirtschaftsuniversität Wien
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Genuss-Standort Deutschland : Zukunftsstrategien für Lebensmittel
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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IEEE transactions on engineering management : EM
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IW-Analysen : Forschungsberichte aus dem Institut der Deutschen Wirtschaft Köln
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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International journal of product lifecycle management : IJPLM
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International journal of production economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of economics & management strategy : JEMS
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Lernen leichter gemacht
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Uncovering implicit consumer needs for determining explicit product positioning : growing prudential annuities' variable annuity sales
Kumar, V.
;
Shah, Denish
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 595-603
Persistent link: https://www.econbiz.de/10009299487
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2
For a few cents more : why supersize unhealthy food?
Dobson, Paul
;
Gerstner, Eitan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 770-778
Persistent link: https://www.econbiz.de/10008652568
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