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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"Industrie"
~subject:"Theorie"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
17
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
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The PDMA handbook of new product development
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... für Dummies
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What are we really good at? : product strategy with uncertain capabilities
Miklós-Thal, Jeanine
;
Raith, Michael
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10011864776
Saved in:
2
The dynamic effects of bundling as a product strategy
Derdenger, Timothy
;
Kumar, Vineet
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 827-859
Persistent link: https://www.econbiz.de/10010231830
Saved in:
3
Competing for low-end markets
Amaldoss, Wilfred
;
Shin, Woochoel
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 776-788
Persistent link: https://www.econbiz.de/10009384019
Saved in:
4
For a few cents more : why supersize unhealthy food?
Dobson, Paul
;
Gerstner, Eitan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 770-778
Persistent link: https://www.econbiz.de/10008652568
Saved in:
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