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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Brand management"
~subject:"Market research"
~subject:"Social Web"
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Search: subject_exact:"Werbekontaktanalyse"
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Brand management
Market research
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Advertising effects
91
Werbewirkung
91
Internet marketing
65
Online-Marketing
65
Advertising
51
Werbung
51
Consumer behaviour
37
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online advertising
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Schweidel, David A.
3
Fossen, Beth L.
2
Aral, Sinan
1
Bhargava, Neha
1
Brynjolfsson, Erik
1
Chapsky, Dan
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Chen, Xinlei
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Cole, Catherine A.
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Desai, Preyas S.
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Siew Meng Leong
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Teixeira, Thales S.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of advertising : the review of marketing communications
68
Journal of business research : JBR
67
Journal of marketing communications
53
International journal of advertising : the quarterly review of marketing communications
42
Journal of advertising research
35
Journal of promotion management : innovations in planning and applied research
34
International journal of internet marketing and advertising : IJIMA
32
The journal of product & brand management
32
Journal of promotion management : JPM
29
Journal of retailing and consumer services
29
Psychology & marketing
28
The journal of brand management : an international journal
25
SpringerLink / Bücher
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Marketing : ZFP ; journal of research and management
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing research : JMR
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing intelligence & planning
14
Marketing letters : a journal of research in marketing
12
Journal of current issues and research in advertising
11
Asia Pacific journal of marketing and logistics
10
Journal of the Academy of Marketing Science
10
Cogent business & management
9
European journal of marketing : EJM
9
Journal of global marketing
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International journal of hospitality management
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
International journal of sports marketing & sponsorship
8
Journal of strategic marketing
8
The journal of consumer marketing
8
Young consumers : insight and ideas for responsible marketers
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of consumer studies
7
Journal of electronic commerce research : JECR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
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ECONIS (ZBW)
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1
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
2
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
3
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
4
A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.
;
Zettelmeyer, Florian
;
Bhargava, Neha
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
Saved in:
5
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
6
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
7
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
8
Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
Saved in:
9
The company that you keep : when to buy a competitor's keyword
Desai, Preyas S.
;
Shin, Woochoel
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 485-508
Persistent link: https://www.econbiz.de/10010402545
Saved in:
10
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
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