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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Brand management"
~subject:"United States"
~type_genre:"Article in journal"
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Brand management
United States
Markenführung
2
Sportmarketing
2
Sports marketing
2
Advertising
1
Advertising effects
1
Ball game
1
Ballsport
1
Fernsehen
1
Fernsehprogramm
1
Fernsehwerbung
1
Internet marketing
1
Netherlands
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Niederlande
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Online-Marketing
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Sport event
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Sportveranstaltung
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Television
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Television advertising
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Television programme
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USA
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advertising
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Goldfarb, Avi
1
Hartmann, Wesley R.
1
Klapper, Daniel
1
Shi, Mengze
1
Yang, Yupin
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Sport marketing quarterly : preferred journal of the Sport Marketing Association
64
International journal of sport management and marketing : IJSMM
54
International journal of sports marketing & sponsorship
35
Journal of sport management : the official journal of the North American Society of Sport Management
33
Sport management review
31
European Sport management quarterly : ESMQ
26
Journal of business research : JBR
8
The journal of brand management : an international journal
7
Journal of promotion management : JPM
6
Journal of strategic marketing
5
Sport, Business and Management : an international journal ; SBM
5
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
Journal of historical research in marketing
3
Journal of marketing management : MM
3
Journal of sports economics
3
The journal of product & brand management
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of revenue management : IJRM
2
Journal of advertising research
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
The journal of business & industrial marketing
2
The marketing review
2
American journal of business : applying research to practice ; AJB
1
Australasian marketing journal
1
Business and Economic Research : BER
1
Cogent business & management
1
DBS business review : an international academic collaboration
1
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Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
2
Estimating the value of brand alliances in professional team sports
Yang, Yupin
;
Shi, Mengze
;
Goldfarb, Avi
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1095-1111
Persistent link: https://www.econbiz.de/10003909211
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