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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Consumer behaviour"
~subject:"Fernsehprogramm"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
12
Zur Ökonomie der Unterhaltungsproduktion
7
Journal of cultural economics
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
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Journal of the Academy of Marketing Science
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Journal of travel and tourism marketing
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Applied economics letters
4
International journal of arts management
4
Journal of global fashion marketing : JGfM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
4
The journal of media economics
4
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
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NBER working paper series
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The American journal of economics and sociology
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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European journal of marketing : EJM
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Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
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HWWA-Report
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information economics and policy : IEP
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International marketing review
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International screen industries
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Journal of consumer behaviour : an international research review
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Journal of marketing
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Journal of marketing research : JMR
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Journal of media business studies
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Marketing letters : a journal of research in marketing
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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NBER Working Paper
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Production and operations management : an international journal of the Production and Operations Management Society
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Frontiers : in-consumption social listening with moment-to-moment unstructured data : the case of movie appreciation and live comments
Zhang, Qiang
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 285-295
Persistent link: https://www.econbiz.de/10012212445
Saved in:
2
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
Nam, Sungjoon
;
Manchanda, Punjeet
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 690-700
Persistent link: https://www.econbiz.de/10008652621
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