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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Gesetzliche Krankenversicherung"
~subject:"Theorie"
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Customer-base valuation in a contractual setting : the perils of ignoring heterogeneity
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10003973175
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