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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Information costs"
~subject:"Sales promotion"
~subject:"Theory"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
7
Journal of business research : JBR
6
Handelsforschung
4
Journal of retailing
4
European journal of operational research : EJOR
3
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3
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Consumer behavior analysis : (a) rational approach to consumer choice
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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Journal of agricultural & food industrial organization
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Marketing letters : a journal of research in marketing
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Omega : the international journal of management science
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Strategic corporate communication in the digital age
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Asia Pacific journal of marketing and logistics
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Why outlet stores exist : averting cannibalization in product line extensions
Ngwe, Donald
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 523-541
Persistent link: https://www.econbiz.de/10011744814
Saved in:
2
Competition in consumer shopping experience
Iyer, Ganesh
;
Kuksov, Dmitri
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 913-933
Persistent link: https://www.econbiz.de/10009702523
Saved in:
3
In-store media and distribution channel coordination
Dukes, Anthony
;
Liu, Yunchuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 94-107
Persistent link: https://www.econbiz.de/10003973178
Saved in:
4
Price-matching guarantees, retail competition, and product-line assortment
Coughlan, Anne T.
;
Shaffer, Greg Eric
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 580-588
Persistent link: https://www.econbiz.de/10003868072
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