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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Innovation"
~subject:"Strategic management"
~subject:"Wettbewerbsanalyse"
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competitive analysis
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Competitive intelligence and global business
14
Journal of strategic marketing
11
Competitive intelligence and decision problems
8
Foresight and STI governance : journal of the National Research University - Higher School of Economics
7
Competitive intelligence, analysis and strategy : creating organisational agility
6
International journal of hospitality management
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Journal of competition law & economics
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Journal of information & knowledge management : JIKM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Competitive intelligence 2.0 : organization, innovation and territory
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Marketing letters : a journal of research in marketing
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Academy of Management journal : AMJ
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information and communication technology for competitive intelligence
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International journal of business information systems : IJBIS
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International journal of the economics of business
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Schriftenreihe Strategisches Management
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Springer eBook Collection
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Technological forecasting & social change : an international journal
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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BestMasters
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Coopetition strategy : theory, experiments and cases
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Foundations of Management : the journal of Warsaw University of Technology
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Handbook of social media management : value chain and business models in changing media markets
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Strategic research and development investment decisions in the pharmaceutical industry
Rao, Anita
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
3
,
pp. 564-586
Persistent link: https://www.econbiz.de/10012294686
Saved in:
2
Economic value of celebrity endorsements : Tiger Woods' impact on sales of Nike golf balls
Chung, Kevin Y. C.
;
Derdenger, Timothy P.
;
Srinivasan, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10009736690
Saved in:
3
Moderating factors of immediate, gross, and net cross-brand effects of price promotions
Horváth, Csilla
;
Fok, Dennis
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 127-152
Persistent link: https://www.econbiz.de/10009725692
Saved in:
4
Stock market reactions to customer and competitor orientations : the case of initial public offerings
Saboo, Alok R.
;
Grewal, Rajdeep
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 70-88
Persistent link: https://www.econbiz.de/10009725702
Saved in:
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