//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Kundenwert"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"field experiment"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Kundenwert
Feldforschung
29
Field research
29
Experiment
20
field experiment
16
field experiments
13
Consumer behaviour
12
Konsumentenverhalten
12
Advertising effects
8
Werbewirkung
8
Internet marketing
6
Online-Marketing
6
Advertising
5
Werbung
5
Behavioral economics
4
Social Web
4
Social web
4
Verhaltensökonomik
4
Beziehungsmarketing
3
E-commerce
3
Electronic Commerce
3
Relationship marketing
3
Social relations
3
Soziale Beziehungen
3
advertising
3
behavioral economics
3
targeting
3
Causality analysis
2
Charity
2
Customer value
2
Fundraising
2
Kausalanalyse
2
Kundenbindungsprogramm
2
Loyalty program
2
Market research
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
Mobile Marketing
2
Mobile marketing
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Gedenk, Karen
1
Montaguti, Elisa
1
Neslin, Scott A.
1
Schulze, Christian
1
Valentini, Sara
1
Wolters, Heike Maria
1
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
MIS quarterly
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Referral reward size and new customer profitability
Wolters, Heike Maria
;
Schulze, Christian
;
Gedenk, Karen
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1166-1180
Persistent link: https://www.econbiz.de/10012405758
Saved in:
2
Can marketing campaigns induce multichannel buying and more profitable customers? : a
field
experiment
Montaguti, Elisa
;
Neslin, Scott A.
;
Valentini, Sara
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->