//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Leistungsbündel"
~type:"article"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Low cost strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Leistungsbündel
Low-cost strategy
7
Niedrigpreisstrategie
7
Preismanagement
4
Pricing strategy
4
Consumer behaviour
3
Konsumentenverhalten
3
Theorie
3
Theory
3
Airline
2
Distribution channel
2
Fluggesellschaft
2
Game theory
2
Preisdifferenzierung
2
Price discrimination
2
Sales promotion
2
Spieltheorie
2
Verkaufsförderung
2
Vertriebsweg
2
price promotions
2
pricing
2
product line
2
Australia
1
Australien
1
Bayes-Statistik
1
Bayesian inference
1
Beziehungsmarketing
1
Brand management
1
Bundling strategy
1
Competitive analysis
1
Cooperative purchasing
1
Customer service
1
Einkaufsgemeinschaft
1
Fertigungsprogramm
1
Filling station
1
Garantie
1
Hotel industry
1
Hotellerie
1
Jetstar Airways
1
Kundenservice
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kumar, Nanda S.
1
Moon, Jihwan
1
Shi, Qiaoni
1
Shugan, Steven M.
1
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of hospitality management
1
Journal of air transport management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of marketing research : JMR
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Schmalenbach business review : sbr
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.
;
Moon, Jihwan
;
Shi, Qiaoni
;
Kumar, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->