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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Spieltheorie"
~subject:"Store brand"
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Spieltheorie
Store brand
Brand
38
Markenartikel
38
Consumer behaviour
22
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22
Brand management
16
Markenführung
16
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Markenimage
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Chen, Jack Xinlei
1
Dhar, Tirtha
1
Geyskens, Inge
1
John, George
1
Narasimhan, Chakravarthi
1
Narasimhan, Om
1
Nasser, Sherif
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Steenkamp, Jan-Benedict E. M.
1
Turcic, Danko
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
32
International journal of retail & distribution management
11
European journal of operational research : EJOR
10
Journal of retailing
10
International journal of production economics
9
The international review of retail, distribution and consumer research
9
Transportation research / E : an international journal
8
Journal of business research : JBR
7
The journal of product & brand management
7
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
European journal of marketing : EJM
5
Review of industrial organization : RIO
5
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
4
Report / Marketing Science Institute
4
The journal of brand management : an international journal
4
The journal of consumer marketing
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Applied economics
3
Discussion papers / CEPR
3
European review of agricultural economics : ERAE
3
Gabler Edition Wissenschaft
3
International journal of production research
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of marketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing management : MM
3
Journal of the Academy of Marketing Science
3
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
3
Marketing : ZFP ; journal of research and management
3
Report / Marketing Science Institute / Marketing Science Institute
3
Springer Proceedings in Business and Economics
3
Springer eBook Collection
3
SpringerLink / Bücher
3
The journal of business & industrial marketing
3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
Australasian marketing journal
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ECONIS (ZBW)
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1
Breaking free of a stereotype : should a domestic brand pretend to be a foreign one?
Zhang, Kaifu
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 539-554
Persistent link: https://www.econbiz.de/10011313063
Saved in:
2
Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
3
National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif
;
Turcic, Danko
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
Saved in:
4
An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei
;
Narasimhan, Om
;
John, George
;
Dhar, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
Saved in:
5
Brand loyalty and market equilibrium
Wernerfelt, Birger
- In:
Marketing science : the marketing journal of the …
10
(
1991
)
3
,
pp. 229-245
Persistent link: https://www.econbiz.de/10001110932
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