//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Spieltheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herstellermarke"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Spieltheorie
Brand
38
Markenartikel
38
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
16
Markenführung
16
Brand image
9
Markenimage
9
Theorie
9
Theory
9
USA
8
United States
8
Advertising
6
Werbung
6
Bayes-Statistik
5
Bayesian inference
5
Advertising effects
4
Experiment
4
Werbewirkung
4
Distribution channel
3
Einzelhandel
3
Game theory
3
Handelsmarke
3
Internet marketing
3
Logit model
3
Logit-Modell
3
Online-Marketing
3
Preismanagement
3
Pricing strategy
3
Retail trade
3
Store brand
3
Vertriebsweg
3
CRM
2
Competition
2
Decision under uncertainty
2
Entscheidung unter Unsicherheit
2
Market research
2
Marktforschung
2
Product quality
2
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Narasimhan, Chakravarthi
1
Nasser, Sherif
1
Turcic, Danko
1
Wernerfelt, Birger
1
Zhang, Kaifu
1
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of production economics
6
European journal of operational research : EJOR
4
Transportation research / E : an international journal
4
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
International journal of production research
2
Journal of retailing and consumer services
2
Psychology & marketing
2
The journal of business & industrial marketing
2
4OR : a quarterly journal of operations research
1
Annals of operations research
1
Discussion paper
1
Discussion papers / CEPR
1
Documents de recherche / ESSEC Centre de Recherche
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Economics
1
Economics letters
1
International economic review
1
International marketing review
1
Journal of agricultural economics
1
Journal of business research : JBR
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing communications
1
Journal of organizational computing and electronic commerce
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Production and operations management : an international journal of the Production and Operations Management Society
1
Quantitative marketing and economics : QME
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of industrial economics
1
The journal of product & brand management
1
Working paper series
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Breaking free of a stereotype : should a domestic brand pretend to be a foreign one?
Zhang, Kaifu
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 539-554
Persistent link: https://www.econbiz.de/10011313063
Saved in:
2
National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif
;
Turcic, Danko
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
Saved in:
3
Brand loyalty and market equilibrium
Wernerfelt, Birger
- In:
Marketing science : the marketing journal of the …
10
(
1991
)
3
,
pp. 229-245
Persistent link: https://www.econbiz.de/10001110932
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->