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~isPartOf:"Marketing strategy processes and tools"
~subject:"Strategisches Management"
~type_genre:"Reprint"
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Strategisches Management
Marketing management
11
Marketingmanagement
11
Strategic management
3
Market segmentation
2
Marketing
2
Marktsegmentierung
2
Portfolio selection
2
Portfolio-Management
2
Competence
1
Competitive analysis
1
Competitive strategy
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Controlling
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Cost-benefit analysis
1
Firm performance
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Firm value
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Großbritannien
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Industrial research
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Industrieforschung
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Knowledge management
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Kompetenz
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Kosten-Nutzen-Analyse
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Lernende Organisation
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Life cycle
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Management control
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Marketing theory
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Marketingtheorie
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Product differentiation
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Product life cycle
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Product management
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Produktlebenszyklus
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Resource-based view
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Ressourcenorientierter Ansatz
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Abell, Derek F.
1
Harris, Lloyd C.
1
Herrmann, Andreas
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Ogbonna, Emmanuel
1
Sausen, Karsten
1
Tomczak, Torsten
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Marketing strategy processes and tools
H. Igor Ansoff ; Vol. 2
26
H. Igor Ansoff ; Vol. 1
14
Diversification and growth of the firm
11
Change management ; Vol. 3
10
Michael Porter ; Vol. 1
10
The merger and acquisition process
10
Strategy and globalization ; Vol. 3
8
Business ethics and strategy ; Vol. 1
7
Executing strategy for business results
7
HRM defined and in organizational context
6
International HRM: the MNE perspective
6
Michael Porter ; Vol. 2
6
Michael Porter ; Vol. 3
5
Strategic information systems ; Vol. 2
5
Harvard business review on managing through a downturn
4
Integration, governance and performance
4
Managing challenges in a globalized world : dedicated to Prof. Dr. Manfred Perlitz
4
Michael Porter ; Vol. 4
4
Strategic information systems ; Vol. 3
4
Strategy and globalization ; Vol. 4
4
Critical perspectives on business and management
3
Marketing strategy organization and implementation
3
SAGE library in business & management
3
Strategy, structure and leadership
3
The international library of critical writings in economics
3
An Elgar reference collection
2
Boards and directors
2
Business ethics and strategy ; Vol. 2
2
Contemporary issues in business and globalization
2
Corporate social responsibility
2
Corporate strategy
2
Executives and performance
2
Family business
2
Fundamentals of business strategy ; Vol. 5
2
Ideas with impact
2
Individual perspectives
2
Key debates and the future of HRM globally
2
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
2
Marketing-mix strategies - product strategy and promotion strategy
2
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ECONIS (ZBW)
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Initiating strategic planning
Harris, Lloyd C.
;
Ogbonna, Emmanuel
-
2009
Persistent link: https://www.econbiz.de/10003836038
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2
Strategic windows
Abell, Derek F.
-
2009
Persistent link: https://www.econbiz.de/10003836050
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3
Development of a taxonomy of strategic market segmentation : a framwork for bridging the implementation gap between normative segementation and business practice
Sausen, Karsten
;
Tomczak, Torsten
;
Herrmann, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836102
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