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~subject:"Brand management"
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Semiotik
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semiotics
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Brasilien
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Brazil
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Fernandez, Karen V.
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Giovanardi, Massimo
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Heilbrunn, Benoît
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Marketing theory
Research in consumer behavior
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of retailing and consumer services
3
The journal of brand management : an international journal
3
International journal of market research
2
International journal of retail & distribution management
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Asia Pacific journal of marketing and logistics
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Beiträge zur Medien- und Kommunikationsgesellschaft
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Cases on branding strategies and product development : successes and pitfalls
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Europäische Hochschulschriften / 40
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Global journal of business research : GJBR
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Handbook of qualitative research methods in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal for global business advancement : JGBA
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Journal of Tourism, Heritage & Services Marketing : JTHSM
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Journal of advertising research
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Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of destination marketing & management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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Market research handbook
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Organization : the critical journal of organization, theory and society
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Qualitative market research : an international journal
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Schriftenreihe innovatives Dienstleistungsmanagement
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South Asian journal of marketing
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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The evolution of brands : from signals of quality to storehouses of trust
1
The journal of product & brand management
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Working paper series / Frankfurt School of Finance & Management
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Chaosmosis : French thought styles and the possible reactivation of consumer culture theory
Heilbrunn, Benoît
-
2015
Persistent link: https://www.econbiz.de/10011657450
Saved in:
2
Of gates and doors : a critical reflection on agency
Fernandez, Karen V.
-
2015
Persistent link: https://www.econbiz.de/10011657495
Saved in:
3
A semiotic analysis of consumer-generated antibranding
Kucuk, S. Umit
- In:
Marketing theory
15
(
2015
)
2
,
pp. 243-264
Persistent link: https://www.econbiz.de/10011494620
Saved in:
4
Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands
Giovanardi, Massimo
;
Lucarelli, Andrea
;
Pasquinelli, Cecilia
- In:
Marketing theory
13
(
2013
)
3
,
pp. 365-383
Persistent link: https://www.econbiz.de/10009790638
Saved in:
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