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~isPartOf:"Marketing theory"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
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Marketing management
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Baker, Jonathan J.
1
Bresnahan, Timothy F.
1
Brodie, Roderick J.
1
Chakraborty, Atreya
1
Cluley, Robert
1
David, Guy
1
Delbaere, Marjorie
1
Kazarosian, Mark Vahram
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Kjellberg, Hans
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Knittel, Christopher R.
1
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Narayanan, V. G.
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Olson, David
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1
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Marketing theory
Working paper / National Bureau of Economic Research, Inc.
Journal of marketing
21
Journal of business research : JBR
20
Industrial marketing management : the international journal for industrial and high-tech firms
13
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
10
Journal of marketing management : MM
10
Harvard business review : HBR
9
The journal of consumer marketing
9
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
Journal of marketing theory and practice
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Australasian marketing journal
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Marketing intelligence & planning
6
Psychology & marketing
6
SpringerLink / Bücher
6
The journal of brand management : an international journal
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
Business horizons
5
Journal of business strategy
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing research : JMR
5
Management international review : mir ; journal of international business
5
Report / Marketing Science Institute
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
A - N
4
Harvard-Business-Manager : das Wissen der Besten
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
4
International journal of sport management and marketing : IJSMM
4
International journal of technology marketing : IJTMkt
4
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ECONIS (ZBW)
11
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1
Markets changing, changing markets : institutional work as market shaping
Baker, Jonathan J.
;
Storbacka, Kaj
;
Brodie, Roderick J.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 301-328
Persistent link: https://www.econbiz.de/10012109398
Saved in:
2
Marketing's metaphors have expired : an argument for a new dominant metaphor
Delbaere, Marjorie
;
Slobodzian, Adam D.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012109406
Saved in:
3
Marketing concepts can have a life of their own : representation and pluralism in marketing concept analysis
Patsiaouras, Georgios
- In:
Marketing theory
19
(
2019
)
4
,
pp. 559-566
Persistent link: https://www.econbiz.de/10012109461
Saved in:
4
The construction of marketing measures : the case of viewability
Cluley, Robert
- In:
Marketing theory
18
(
2018
)
3
,
pp. 287-305
Persistent link: https://www.econbiz.de/10011926099
Saved in:
5
Joint markets : how adjacent markets influence the formation of regulated markets
Kjellberg, Hans
;
Olson, David
- In:
Marketing theory
17
(
2017
)
1
,
pp. 95-123
Persistent link: https://www.econbiz.de/10011675855
Saved in:
6
The effects of pharmaceutical marketing and promotion on adverse drug events and regulation
David, Guy
;
Markowitz, Sara
;
Richards, Seth
-
2009
Persistent link: https://www.econbiz.de/10003799091
Saved in:
7
Do firms use coupons and in-store discounts to strategically market experience goods over the consumption life-cycle? : the case of cigarettes
Sfekas, Andrew
;
Lillard, Dean R.
-
2013
Persistent link: https://www.econbiz.de/10009788140
Saved in:
8
Product differentiation and the use of information technology : evidence from the trucking industry
Chakraborty, Atreya
;
Kazarosian, Mark Vahram
-
1999
Persistent link: https://www.econbiz.de/10001399642
Saved in:
9
ABC at insteel industries
Narayanan, V. G.
;
Sarkar, Ratna G.
-
1999
Persistent link: https://www.econbiz.de/10001403897
Saved in:
10
Strategic incompatibility in ATM markets
Knittel, Christopher R.
;
Stango, Victor
-
2006
Persistent link: https://www.econbiz.de/10003388344
Saved in:
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