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~isPartOf:"Marketing theory"
~language:"eng"
~person:"Delbaere, Marjorie"
~subject:"Marketingmanagement"
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Marketing's metaphors have expired : an argument for a new dominant metaphor
Delbaere, Marjorie
;
Slobodzian, Adam D.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012109406
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