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~isPartOf:"Marketing theory"
~language:"eng"
~person:"Huber, Frank"
~person:"Weber, Jürgen"
~subject:"Brand"
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When brands get branded
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
- In:
Marketing theory
9
(
2009
)
1
,
pp. 131-136
Persistent link: https://www.econbiz.de/10003826410
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