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~isPartOf:"Marketing theory"
~person:"Perrey, Jesko"
~person:"Schroeder, Jonathan E."
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Marketing theory
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International Conference on Anthropological Perspectives and Local Approaches: Indigenous Applications in Management and Marketing, Shanghai, May 2013
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Marketing nach Maß : von der Vielfalt profitieren
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Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft
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Perspectives on consumer industries & retail
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Scandinavian journal of management
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Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming)
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The brand challenge : adapting branding to sectorial imperatives
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Forms of inconspicuous consumption : what drives inconspicuous luxury consumption in China?
Wu, Zhiyan
;
Luo, Jifeng
;
Schroeder, Jonathan E.
; …
- In:
Marketing theory
17
(
2017
)
4
,
pp. 491-516
Persistent link: https://www.econbiz.de/10011825049
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2
Understanding value co-creation in a co-consuming brand community
Pongsakornrungsilp, Siwarit
;
Schroeder, Jonathan E.
- In:
Marketing theory
11
(
2011
)
3
,
pp. 303-324
Persistent link: https://www.econbiz.de/10009355169
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3
The cultural codes of branding
Schroeder, Jonathan E.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 123-126
Persistent link: https://www.econbiz.de/10003826398
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