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~isPartOf:"Marketing theory"
~subject:"Marketing"
~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing theory
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
85
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
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Jahrbuch der Absatz- und Verbrauchsforschung
54
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
Marketing : ZFP ; journal of research and management
39
International journal of market research
38
Journal of consumer behaviour : an international research review
32
Journal of business economics : JBE
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
The journal of product innovation management : an international publication of the Product Development & Management Association
15
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
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Marketing intelligence & planning
14
Journal of economic psychology : research in economic psychology and behavioral economics
13
Journal of retailing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
The journal of brand management : an international journal
13
Australasian marketing journal
12
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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Der Markt : international journal of marketing
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1
The queer manifesto : imagining new possibilities and futures for marketing and consumer research
Pirani, Daniela
;
Daskalopoulou, Athanasia
- In:
Marketing theory
22
(
2022
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10013257610
Saved in:
2
Something old, something new : enabled theory building in qualitative marketing research
Dolbec, Pierre-Yann
;
Fischer, Eileen
;
Canniford, Robin
- In:
Marketing theory
21
(
2021
)
4
,
pp. 443-461
Persistent link: https://www.econbiz.de/10012660655
Saved in:
3
Listening to consumption : towards a sonic turn in consumer research
Patterson, Maurice
;
Larsen, Gretchen
- In:
Marketing theory
19
(
2019
)
2
,
pp. 105-127
Persistent link: https://www.econbiz.de/10012109361
Saved in:
4
Know your customer : client captivation and the epistemics of market research
Nilsson, Johan
- In:
Marketing theory
19
(
2019
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10012109363
Saved in:
5
Nosenography : how smell constitutes meaning, identity and temporal experience in spatial assemblages
Canniford, Robin
;
Riach, Kathleen
;
Hill, Tim
- In:
Marketing theory
18
(
2018
)
2
,
pp. 234-248
Persistent link: https://www.econbiz.de/10011894363
Saved in:
6
The construction of marketing measures : the case of viewability
Cluley, Robert
- In:
Marketing theory
18
(
2018
)
3
,
pp. 287-305
Persistent link: https://www.econbiz.de/10011926099
Saved in:
7
Markets and marketing research on poverty and its alleviation : summarizing an evolving logic toward human capabilities, well-being goals and transformation
Sridharan, Srinivas
;
Barrington, Dani J.
;
Sounders, …
- In:
Marketing theory
17
(
2017
)
3
,
pp. 323-340
Persistent link: https://www.econbiz.de/10011824989
Saved in:
8
Constructing the object of research in the manner of Piet Mondrian : an integrative epistemology for consumer research
Pomiès, Anissa
;
Tissier-Desbordes, Elisabeth
- In:
Marketing theory
16
(
2016
)
3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10011613534
Saved in:
9
Some reflections on psychoanalytic approaches to marketing and consumer research
Holbrook, Morris B.
- In:
Marketing theory
15
(
2015
)
1
,
pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
Saved in:
10
Assembling market representations
Diaz Ruiz, Carlos Adrian
- In:
Marketing theory
13
(
2013
)
3
,
pp. 245-261
Persistent link: https://www.econbiz.de/10009790667
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