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~isPartOf:"Marketing-Wissen"
~subject:"Deutschland"
~subject:"Duftstoff"
~subject:"Emotion"
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Hehn, Patrick
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Marketing-Wissen
Sensory marketing : research on the sensuality of products
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AMS review : official publication of the Academy of Marketing Science
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Beiträge zur Sensorik im Marketing
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Emotionale Markenführung mit Duft : Duftwirkungen auf die Wahrnehmung und Beurteilung von Marken
Hehn, Patrick
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2007
Persistent link: https://www.econbiz.de/10003367718
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