//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
~person:"Lusch, Robert F."
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
1
Bundling strategy
1
Business-to-business marketing
1
Dienstleistungsmarketing
1
Leistungsbündel
1
Lieferantenmanagement
1
Marketing theory
1
Marketingtheorie
1
Services marketing
1
Supplier relationship management
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Reprint
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Lusch, Robert F.
Tellis, Gerard J.
2
Acito, Frank
1
Berry, Leonard L.
1
Bolton, Ruth N.
1
Brodie, Roderick J.
1
Chandy, Rajesh K.
1
Cooper, Robert G.
1
Czellar, Sandor
1
Frazer, Charles F.
1
Glynn, Mark S.
1
Golder, Peter N.
1
Grewal, Dhruv
1
Harker, Debra
1
Harker, Michael
1
Jacobs, Gabriele
1
Jap, Sandy D.
1
Keller, Kevin Lane
1
Levy, Michael
1
Little, Victoria
1
Mathieu, Valérie
1
Parasuraman, A.
1
Rekom, Johan van
1
Shankar, Venkatesh
1
Spiro, Rosann L.
1
Strahle, William M.
1
Strebinger, Andreas
1
Vargo, Stephen L.
1
Verlegh, Peeter W. J.
1
Zeithaml, Valerie A.
1
more ...
less ...
Published in...
All
Marketing-mix strategies - product strategy and promotion strategy
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->