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~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
~subject:"Success factor"
~type_genre:"Case study"
~type_genre:"Glossar enthalten"
~type_genre:"Reprint"
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Marketing-mix strategies - product strategy and promotion strategy
Gabler Edition Wissenschaft
11
CSR und strategisches Management : wie man mit Nachhaltigkeit langfristig im Wettbewerb gewinnt
5
Harvard business review : HBR
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
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International journal of management practice : IJMP
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Springer Gabler Research
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Wirtschaftswissenschaft
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Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
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Betriebswirtschaftslehre für Technologie und Innovation
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Brand management ; Vol. 3
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Change management ; Vol. 3
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Controlling integriert und global : erfolgreiche Steuerung von komplexen Organisationen
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Empirische Personal- und Organisationsforschung
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Innovation communities : teamworking of key persons - a success factor in radical innovation
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Integration, governance and performance
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International journal of managing projects in business
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International journal of quality & reliability management
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Journal of fashion marketing and management
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Journal of media business studies
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KDI School working paper series
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Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering
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Management for professionals
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Neue Komplexität in Personalarbeit und Führung : Herausforderungen und Lösungsansätze
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Project management journal : PMJ
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R & D management
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New products : the factors that drive success
Cooper, Robert G.
-
2009
Persistent link: https://www.econbiz.de/10003836288
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Organizing for radical product innovation : the overlooked role of willingness to cannibalize
Chandy, Rajesh K.
;
Tellis, Gerard J.
-
2009
Persistent link: https://www.econbiz.de/10003836291
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