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~isPartOf:"Marketing-mix strategies - product strategy and promotion strategy"
~type_genre:"Article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
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Marketing-mix strategies - product strategy and promotion strategy
Leadership and organizational outcomes : meta-analysis of empirical studies
14
Meta-regression analysis : issues of publication bias in economics
10
International financial markets
3
New directions in organizational behavior ; Vol. 2
3
New directions in organizational behavior ; Vol. 4
3
Corporate responsibility : social action, institutions and governance
2
Environmental value transfer : issues and methods
2
HRM practices and procedures I
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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Philosophy of science and meta-knowledge in international business and management
2
Selection methods and performance outcomes II
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The economy, crises, and the labor market : can institutions serve as a protective shield for employment?
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Zeitschrift für Personalforschung (ZfP)
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Advances in spatial econometrics : methodology, tools and applications
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Advances in tourism economics : new developments
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Agrar- und Ernährungswirtschaft: regional vernetzt und global erfolgreich : 56. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 28. bis 30. September 2016
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Asia and China in the global economy
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Auswirkungen der bilateralen Abkommen auf die Schweizer Wirtschaft
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Benchmarking : an international journal ; BIJ
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Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
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Breaking new ground in theory and practice
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BuR - Business Research
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Business ethics and strategy ; Vol. 2
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Change management ; Vol. 4
1
Comparative environmental economic assessment
1
Conducting multinational research : applying organizational psychology in the workplace
1
Contemporary corporate strategy : global perspectives
1
Contingent valuation of environmental goods : a comprehensive critique
1
Current issues in international entrepreneurship
1
Customer-centric marketing strategies : tools for building organizational performance
1
Determinants of economic growth in Africa
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Developmental challenges in marketing research
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Disadvantaged entrepreneurship and the entrepreneurial ecosystem
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Does marketing need reform? : fresh perspectives on the future
1
Downsizing : is less still more?
1
Dynamics of knowledge-intensive entrepreneurship : business strategy and public policy
1
E-collaboration ; Vol. 3
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Economics of means-tested fransfer programs in the United States ; Volume II
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Economies et sociétés ; 47,3/4
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Market valuation models of the effect of advertising and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
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The effect of sales promotion on post-promotion brand preference : a meta-analysis
DelVecchio, Devon
;
Henard, David H.
;
Freling, Tracy H.
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2009
Persistent link: https://www.econbiz.de/10003836357
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