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Wirkung von virtuellen Verkaufstools (Hauls) im Influencer Branding auf die wahrgenommene Authentizität von Social Media Influencern sowie das Brand Attachment von Konsumenten
Burmann, Christoph
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Mahn, Luisa
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2021
Persistent link: https://www.econbiz.de/10012618066
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The perils of self-brand connections : consumer response to changes in brand image
Gaustad, Tarje
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2015
Persistent link: https://www.econbiz.de/10011439157
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