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~isPartOf:"Marktorientierte Unternehmensführung"
~subject:"B-to-B-Marketing"
~subject:"Markenpolitik"
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Industrial marketing management : the international journal for industrial and high-tech firms
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Brand the Future : systematische Markenentwicklung im B2B
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Business-to-business brand management : theory, research and executive case study exercises
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Interne Markenstärke von B-to-B-Unternehmen : Konzeption, Determinanten, Erfolgsauswirkungen
Schmidt, Marco
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2009
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1. Aufl.
Persistent link: https://www.econbiz.de/10003831307
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