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~isPartOf:"Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]"
~subject:"Brand"
~subject:"Retail trade"
~type_genre:"Konferenzbeitrag"
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Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
International journal of retail & distribution management
3
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Marketing letters : a journal of research in marketing
1
Reinventing management strategies : the design for future ; issues in marketing and finance
1
Supply chain management and logistics in emerging markets : selected papers from the 2018 MIT SCALE Latin America Conference
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
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