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~isPartOf:"McGraw-Hill/Irwin series in marketing"
~type_genre:"Medienkombination"
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Marketing management
16
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5
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Bush, Robert P.
4
Hair, Joseph F.
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3
Kerin, Roger A.
3
Rudelius, William
3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
Berkowitz, Eric N.
1
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1
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1
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1
Lal, Rajiv
1
Larréché, Jean-Claude
1
Lehmann, Donald R.
1
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1
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McGraw-Hill/Irwin series in marketing
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1,046
Springer-Lehrbuch
458
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
248
Always learning
214
Gabler-Lehrbuch
109
The Addison-Wesley series in economics
105
Managementwissen für Studium und Praxis
103
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99
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83
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75
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72
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69
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68
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67
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65
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63
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58
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47
ESV basics
46
Oldenbourgs Lehr- und Handbücher der Wirtschafts- und Sozialwissenschaften
46
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
43
WiSo-Kurzlehrbücher / Reihe Volkswirtschaft
41
... für Dummies
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38
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37
wi - Wirtschaft
34
Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
33
Wolls Lehr- und Handbücher der Wirtschafts- und Sozialwissenschaften
33
NWB Studium / Betriebswirtschaft
32
Bamberger betriebswirtschaftliche Beiträge
30
Vahlens Lernbücher
30
ESVbasics
29
Kohlhammer Edition Marketing
29
Gabler Lehrbuch
28
Studium
28
The McGraw-Hill/Irwin series in finance, insurance and real estate
28
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ECONIS (ZBW)
28
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1
Marketing research : in a digital information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2009
-
4. Aufl., int. student ed.
Persistent link: https://www.econbiz.de/10003571675
Saved in:
2
Sales force management
Churchill, Gilbert A.
-
2009
-
9. ed.
Persistent link: https://www.econbiz.de/10013469069
Saved in:
3
Business marketing : connecting strategy, relationships, and learning
Dwyer, F. Robert
;
Tanner, John F.
-
2006
-
3. ed.
Persistent link: https://www.econbiz.de/10001689787
Saved in:
4
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002705289
Saved in:
5
Fundamentals of selling : customers for life through service
Futrell, Charles M.
-
2006
-
9. ed.
Persistent link: https://www.econbiz.de/10002346642
Saved in:
6
Global marketing : foreign entry, local marketing, & global management
Johansson, Johny K.
-
2006
-
Fourth ed., internat. ed.
Persistent link: https://www.econbiz.de/10002564699
Saved in:
7
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Berkowitz, Eric N.
; …
-
2006
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
Saved in:
8
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2006
-
3. ed., rev. internat. ed
Persistent link: https://www.econbiz.de/10002392616
Saved in:
9
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2006
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002365243
Saved in:
10
Business marketing
Bingham, Frank G.
;
Gomes, Roger
;
Knowles, Patricia A.
-
2005
-
3rd ed
Persistent link: https://www.econbiz.de/10001792058
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