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~isPartOf:"Measuring and managing brands"
~person:"Park, C. Whan"
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Brand image
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Brand management
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Park, C. Whan
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Measuring and managing brands
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Brand management ; Vol. 3
2
Handbook of brand relationships
2
Journal of business research : JBR
2
AMS review : official publication of the Academy of Marketing Science
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Brands and brand management : contemporary research perspectives
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Foundations and trends in marketing : FTMKT
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Journal of marketing
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Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
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2009
Persistent link: https://www.econbiz.de/10003784829
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