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~isPartOf:"Measuring and managing brands"
~type_genre:"Reprint"
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Measuring and managing brands
International marketing ; Vol. 2
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Qualitative marketing research : approaches, techniques and analysis
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Marketing-mix strategies - product strategy and promotion strategy
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Routledge library editions / Advertising
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The development of marketing theory and its philosophical underpinnings
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The evolution of brands : from signals of quality to storehouses of trust
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Brand advertising as creative publicity
Ehrenberg, Andrew S. C.
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Barnard, Neil
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Kennedy, Rachel
; …
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2009
Persistent link: https://www.econbiz.de/10003784904
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