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~isPartOf:"Meddelanden från Svenska Handelshögskolan"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
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Beziehungsmarketing
Brand management
Marketing theory
7
Marketingtheorie
7
Betriebliche Wertschöpfung
3
Value creation
3
Customer integration
2
Dienstleistungsmarketing
2
Kundenintegration
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Services marketing
2
1987
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Absatz
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Communication
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Kommunikation
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Markenführung
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Markt
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Nordeuropa
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Grönroos, Christian
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Finne, Åke
1
Hampf, Anders
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Lindberg-Repo, Kirsti
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Ravald, Annika
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Svenska Handelshögskolan <Helsinki>
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Meddelanden från Svenska Handelshögskolan
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of the Academy of Marketing Science
13
Journal of marketing research : JMR
9
Legends in marketing
8
Journal of business research : JBR
7
Marketing theory
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
European journal of marketing : EJM
5
Journal of marketing
5
The journal of services marketing
5
AMS review : official publication of the Academy of Marketing Science
4
Journal of business-to-business marketing
4
Journal of customer behaviour
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing
4
The journal of business & industrial marketing
4
Journal of marketing management : MM
3
Journal of strategic marketing
3
MSI reports : working paper series
3
Management decision : MD
3
Always learning
2
Applied Marketing Science /Angewandte Marketingforschung
2
Australasian marketing journal
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
ERIM report series research in management
2
Handbook of relationship marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of electronic commerce : IJEC
2
International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of business market management : JBM
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of targeting, measurement and analysis for marketing
2
Major theoretical debates and contemporary issues in marketing theory
2
Management working paper
2
Marketing : journal of research and management
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Psychology & marketing
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Branding : the past, present, and future : a study of the evolution and future branding
Hampf, Anders
;
Lindberg-Repo, Kirsti
-
2011
Persistent link: https://www.econbiz.de/10009157520
Saved in:
2
Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
Saved in:
3
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
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