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~isPartOf:"Meddelanden från Svenska Handelshögskolan"
~language:"eng"
~subject:"Kundenorientierung"
~subject:"Theorie"
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Search: subject_exact:"Kundennähe"
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Kundenorientierung
Theorie
Beziehungsmarketing
15
Relationship marketing
15
Theory
7
Lieferantenmanagement
5
Supplier relationship management
5
Betriebliche Wertschöpfung
3
Marketing
3
Value creation
3
Business network
2
Consumer behaviour
2
Customer integration
2
Dienstleistungsmarketing
2
Konsumentenverhalten
2
Kundenintegration
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Marketing management
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Marketing theory
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Marketingmanagement
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Services marketing
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Customer satisfaction
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E-commerce
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Electronic Commerce
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Bergenwall, Maria
1
Björk, Peter
1
Edvardsson, Bo
1
Grönroos, Christian
1
Helle, Pekka
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Holmlund, Maria
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Liljander, Veronica
1
Ojasalo, Jukka
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Roos, Inger
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Strandvik, Tore
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Svenska Handelshögskolan <Helsinki>
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Meddelanden från Svenska Handelshögskolan
European journal of operational research : EJOR
37
SpringerLink / Bücher
25
International journal of production research
13
Computers & operations research : and their applications to problems of world concern ; an international journal
8
International journal of production economics
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Operations research letters
8
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
8
Production and operations management : an international journal of the Production and Operations Management Society
7
Research
7
Faculty & research / Insead : working paper series
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of business research : JBR
6
Customer retention in the automotive industry : quality, satisfaction and loyalty
5
Gabler Edition Wissenschaft
5
International journal of industrial organization
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of the Academy of Marketing Science
5
Manufacturing & service operations management : M & SOM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business market management : jbm
4
Journal of retailing and consumer services
4
Management for Professionals
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Springer eBook Collection
4
The Harvard John M. Olin discussion paper series
4
The journal of services marketing
4
Working paper / International University in Germany, School of Business Administration
4
Working paper / National Bureau of Economic Research, Inc.
4
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
Business networking : shaping enterprise relationships on the Internet
3
CESifo working papers
3
Conjoint measurement : methods and applications
3
Handbook of research on customer equity in marketing
3
INSEAD Working Paper
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Operational Research Society : OR
3
Marketing science
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ECONIS (ZBW)
7
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1
Re-conceptualizing value-creation : from industrial business logic to service business logic
Helle, Pekka
-
2011
Persistent link: https://www.econbiz.de/10009157526
Saved in:
2
Customer needing : conceptualising industrial service from a customer perspective
Strandvik, Tore
(
contributor
);
Holmlund, Maria
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003709357
Saved in:
3
Customer commitment and key account management
Ojasalo, Jukka
(
contributor
)
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536529
Saved in:
4
Involevement and switching behaviour
Roos, Inger
-
1999
Persistent link: https://www.econbiz.de/10001543473
Saved in:
5
Space-based relationships and loyal customers
Björk, Peter
-
1999
Persistent link: https://www.econbiz.de/10001543481
Saved in:
6
Consumption-based emotional responses related to satisfaction
Liljander, Veronica
;
Bergenwall, Maria
-
1999
Persistent link: https://www.econbiz.de/10001543521
Saved in:
7
Relationship marketing : interaction, dialogue and value
Grönroos, Christian
-
1997
Persistent link: https://www.econbiz.de/10000964747
Saved in:
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