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~isPartOf:"Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility"
~isPartOf:"Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag"
~person:"Langner, Tobias"
~type_genre:"Aufsatz im Buch"
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Innovation und Internationalisierung : Festschrift für Norbert Koubek
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Marke neu denken : Paradigmenwechsel in der Markenführung
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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Managing brands in an ever-changing media environment
Langner, Tobias
;
Klinke, Tobias
- In:
Media and change management : creating a path for new …
,
(pp. 143-168)
.
2022
Persistent link: https://www.econbiz.de/10013167342
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Zur "Rationalität" der Urteilsbildung : Ankerheuristiken zur Vereinfachung der Beurteilung von Markenallianzen
Esch, Franz-Rudolf
;
Redler, Jörn
;
Langner, Tobias
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 145-173)
.
2005
Persistent link: https://www.econbiz.de/10003289254
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