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~isPartOf:"Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility"
~subject:"Advertising effects"
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
A master class in brand planning : the timeless works of Stephen King
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International advertising and communication : current insights and empirical findings
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Breaking new ground in theory and practice
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Handbook of contemporary marketing in China : theories and practices
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Marketing : metaphors and metamorphosis
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Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
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Measuring organization information systems success : new technologies and practices
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Media and convergence management
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Nontariff measures with market imperfections : trade and welfare implications
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Online consumer behavior : theory and research in social media, advertising, and e-tail
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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The advertising and consumer culture reader
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The evolution of brands : from signals of quality to storehouses of trust
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Brand worlds : a guide to creating holistic worlds of brand experiences through communication
Diehl, Sandra
;
Terlutter, Ralf
- In:
Media and change management : creating a path for new …
,
(pp. 169-187)
.
2022
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