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~isPartOf:"Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility"
~subject:"Computer-assisted marketing"
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia
;
Taylor, Charles Raymond
;
Mueller, Barbara
- In:
Media and change management : creating a path for new …
,
(pp. 267-288)
.
2022
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