//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Media brands and branding"
~isPartOf:"Reports and papers on mass communication"
~subject:"Media industries"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Media industries
Advertising industry
2
Mediensektor
2
Werbewirtschaft
2
Advertising
1
Brand management
1
Lieferantenmanagement
1
Markenführung
1
Publizistik
1
Supplier relationship management
1
Werbung
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
2
Author
All
Janus, Noreene
1
Murdock, Graham
1
Ots, Mart
1
Wolff, Per-Erik
1
Published in...
All
Media brands and branding
Reports and papers on mass communication
International journal of marketing : IJM ; formerly Der Markt
3
Ekonomiska Samfundets tidskrift
2
Breaking new ground in theory and practice
1
Collana TP
1
FEH-Report
1
JMM : the international journal on media management
1
Journal of marketing and consumer behaviour in emerging markets
1
Liiketaloudellinen aikakauskirja
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Palgrave pivot
1
Springer eBook Collection
1
Série des documents de travail / Centre de Recherche en Économie et Statistique
1
The journal of business : B
1
Werbewoche : Fachmagazin für Werbung
1
Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Media consumer brand equity : implications for advertising media planning
Ots, Mart
;
Wolff, Per-Erik
- In:
Media brands and branding
,
(pp. 95-112)
.
2008
Persistent link: https://www.econbiz.de/10003744930
Saved in:
2
Mass communications and the advertising industry
Murdock, Graham
;
Janus, Noreene
-
1985
Persistent link: https://www.econbiz.de/10001382872
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->