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~isPartOf:"Media brands and branding"
~subject:"Media industries"
~type_genre:"Book section"
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Breaking new ground in theory and practice
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Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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Media consumer brand equity : implications for advertising media planning
Ots, Mart
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Wolff, Per-Erik
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Media brands and branding
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(pp. 95-112)
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2008
Persistent link: https://www.econbiz.de/10003744930
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