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Search: subject_exact:"TV-Werbung"
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Fernsehwerbung
11
Television advertising
11
USA
6
United States
6
Advertising effects
5
Werbewirkung
5
Consumer behaviour
3
Fast Food
3
Fast food
3
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Body weight
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Bursztyn, Leonard
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Chesnes, Matthew
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Chou, Shin-yi
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Gleich, Uli
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Hofsümmer, Karl-Heinz
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Larreguy, Horacio A.
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Marshall, John
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1
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1
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Stipp, Horst
1
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Media-Perspektiven
Working paper / National Bureau of Economic Research, Inc.
Journal of advertising research
74
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
The journal of media economics
15
Discussion paper / Centre for Economic Policy Research
7
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NBER working paper series
7
CESifo working papers
6
International journal of advertising : the review of marketing communications
6
NBER Working Paper
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
5
Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of media business studies
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Schriften zur Medienwirtschaft und zum Medienmanagement
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
3
International journal of consumer studies
3
International journal of industrial organization
3
International journal of internet marketing and advertising : IJIMA
3
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ECONIS (ZBW)
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1
Generalizable and robust TV advertising effects
Shapiro, Bradley
;
Hitsch, Güenter J.
;
Tuchman, Anna
-
2020
Persistent link: https://www.econbiz.de/10012291007
Saved in:
2
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011542112
Saved in:
3
Leveling the playing field : how campaign advertising can help non-dominant parties
Larreguy, Horacio A.
;
Marshall, John
;
Snyder, James M.
-
2016
Persistent link: https://www.econbiz.de/10011607717
Saved in:
4
Ask your doctor? : direct-to-consumer advertising of pharmaceuticals
Sinkinson, Michael
;
Starc, Amanda
-
2015
Persistent link: https://www.econbiz.de/10010510664
Saved in:
5
A tear in the iron curtain : the impact of Western television on consumption behavior
Bursztyn, Leonard
;
Cantoni, Davide
-
2014
Persistent link: https://www.econbiz.de/10010412851
Saved in:
6
Fast-food restaurant advertising on television and its influence on childhood obesity
Chou, Shin-yi
;
Rashad, Inas
;
Grossman, Michael
-
2005
Persistent link: https://www.econbiz.de/10003262037
Saved in:
7
Fast-food restaurant advertising on television and its influence on youth body composition
Grossman, Michael
;
Tekin, Erdal
;
Wada, Roy
-
2012
Persistent link: https://www.econbiz.de/10009697996
Saved in:
8
Exposure to food advertising on television : associations with children's fast food and soft drink consumption and obesity
Andreeva, Tatʹjana B.
;
Kelly, Inas Rashad
;
Harris, …
-
2011
Persistent link: https://www.econbiz.de/10008934062
Saved in:
9
Werbung und Festplattenrecorder : kann Werbung auch im Schnelldurchlauf wirken?
Stipp, Horst
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 299-306
Persistent link: https://www.econbiz.de/10003731130
Saved in:
10
Wert und Relevanz der Werbung im öffentlich-rechtlichen Rundfunk : Anmerkungen zu einer aktuellen Debatte
Ridder, Christa-Maria
;
Hofsümmer, Karl-Heinz
- In:
Media-Perspektiven
(
2008
)
2
,
pp. 50-57
Persistent link: https://www.econbiz.de/10003650337
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