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~isPartOf:"Media-Perspektiven"
~subject:"Internet"
~subject:"Werbeplanung"
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Werbeplanung
Advertising media
6
Werbeträger
6
Deutschland
3
Germany
3
Advertising planning
2
Media usage
2
Mediennutzung
2
2007
1
Advertising
1
Austria
1
Betriebliche Budgetierung
1
Broadcast
1
Communication media
1
Corporate budgeting
1
Criticism
1
Großbritannien
1
Kommunikationsmedien
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Kritik
1
Marketing
1
Media industries
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Mediensektor
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Rundfunk
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Franz, Gerhard
1
Gaßner, Hans-Peter
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Müller, Dieter K.
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Media-Perspektiven
Journal of advertising research
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbuch Kommunikationsmanagement
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Marketing Intelligence & Planning
2
Organisation und praktische Anwendung
2
Reihe: Telekommunikation @ Medienwirtschaft
2
SpringerLink / Bücher
2
A master class in brand planning : the timeless works of Stephen King
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Akzente
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Breaking new ground in theory and practice
1
Case study and review
1
Communication series
1
Comparative economic research : Central and Eastern Europe
1
DUV / Wirtschaftswissenschaft
1
Fashion marketing
1
Gabler Edition Wissenschaft / Interaktives Marketing
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handbuch der Marktforschung
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International Marketing Review
1
International journal of management practice : IJMP
1
International journal of market research
1
JMM : the international journal on media management
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of promotion management : JPM
1
Journal of the Operational Research Society : OR
1
KDI School working paper series
1
Kulturmarketing
1
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ECONIS (ZBW)
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Kaufkraft kennt keine Altersgrenze : ein kritischer Beitrag zur Werberelevanz von Alterszielgruppen
Müller, Dieter K.
- In:
Media-Perspektiven
(
2008
)
6
,
pp. 291-298
Persistent link: https://www.econbiz.de/10003731127
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2
Die IPA-TouchPoints-Initiative
Franz, Gerhard
- In:
Media-Perspektiven
(
2007
)
10
,
pp. 506-513
Persistent link: https://www.econbiz.de/10003575193
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3
Hören und klicken : Synergien zwischen Radiowerbung und Internetnutzung
Gaßner, Hans-Peter
- In:
Media-Perspektiven
(
2007
)
6
,
pp. 290-294
Persistent link: https://www.econbiz.de/10003501788
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