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~isPartOf:"Mobile commerce : Grundlagen, Geschäftsmodelle, Erfolgsfaktoren"
~person:"Gerpott, Torsten J."
~person:"Silberer, Günter"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Mobile communications
2
Mobilkommunikation
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Competitive strategy
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Deutschland
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E-commerce
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Electronic Commerce
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Germany
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Relationship marketing
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Gerpott, Torsten J.
Silberer, Günter
Bliemel, Friedhelm
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Fassott, Georg
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Magerhans, Alexander
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Wohlfahrt, Jens
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Mobile commerce : Grundlagen, Geschäftsmodelle, Erfolgsfaktoren
Telecommunications policy : the international journal of digital economy, data sciences and new media
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Die Betriebswirtschaft : DBW
1
E-marketing ; Vol. 1
1
Electronic Services
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Handbook of research on mobile marketing management
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
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ECONIS (ZBW)
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Kundenzufriedenheit und Kundenbindung im Mobile Commerce
Silberer, Günter
;
Magerhans, Alexander
;
Wohlfahrt, Jens
- In:
Mobile commerce : Grundlagen, Geschäftsmodelle, …
,
(pp. 309-324)
.
2002
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