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~isPartOf:"Mobile commerce : Grundlagen, Geschäftsmodelle, Erfolgsfaktoren"
~subject:"Mobile Marketing"
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Mobile commerce : Grundlagen, Geschäftsmodelle, Erfolgsfaktoren
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Handbook of research on mobile marketing management
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Journal of retailing and consumer services
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International journal of internet marketing and advertising : IJIMA
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Journal of business research : JBR
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Psychology & marketing
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Asia Pacific journal of marketing and logistics
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Electronic commerce research and applications
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Electronic markets : the international journal on networked business
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International journal of business information systems : IJBIS
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International journal of electronic marketing and retailing : IJEMR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
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Journal of Indian business research
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Journal of advertising research
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Journal of marketing communications
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Journal of promotion management : JPM
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Journal of the Academy of Marketing Science
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Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
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Premier reference source
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Technological forecasting & social change : an international journal
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The journal of applied business research
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The marketing review
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Young consumers : insight and ideas for responsible marketers
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#RideTheMobileTsunami
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Advances in e-business research series (AEBR)
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Advances in electronic marketing
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Mobile Marketing als Schlüsselgröße für Multichannel-Commerce
Möhlenbruch, Dirk
;
Schmieder, Ulf-Marten
- In:
Mobile commerce : Grundlagen, Geschäftsmodelle, …
,
(pp. 67-89)
.
2002
Persistent link: https://www.econbiz.de/10001631039
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