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~isPartOf:"NES working paper series : working paper"
~subject:"Markenführung"
~subject:"social media"
~type_genre:"Graue Literatur"
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Markenführung
social media
Brand image
2
Brand management
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machine learning
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1
Brand
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Consumer behaviour
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Data Mining
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Markenartikel
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Perception
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Social Web
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Social web
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big data
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brand associations
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brand collages,Latent Dirichlet Allocation
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brand perceptions
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branding
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computervision
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deep learning
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visual marketing
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Dzyabura, Daria
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Liu, Liu
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Mizik, Natalie
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Peres, Renana
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NES working paper series : working paper
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
21
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Reutlinger Diskussionsbeiträge zu Marketing und Management
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Simon Business School working paper
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Working paper series
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Erfurter Hefte zum angewandten Marketing
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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Les cahiers de recherche / HEC Paris
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Lund studies in economics and management
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Markstones-Arbeitspapiere
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Schriftenreihe Marketing, Management
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Working paper / Indian Institute of Management, Ahmedabad
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Zeszyty naukowe
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Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Arbeitspapiere der Nordakademie
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Beiträge zum Produkt-Marketing
1
CUDARE working paper series
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Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
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DICE discussion paper
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Discussion paper / Center for Economic Research, Tilburg University
1
Discussion paper series
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Discussion papers / Governance and the Efficiency of Economic Systems
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Discussion papers in economics / Center for Economic Analysis, Department of Economics, University of Colorado at Boulder : Working paper
1
Distribution & Handel
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Dresdner Beiträge zur Betriebswirtschaftslehre
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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ESMT working paper
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EUI working paper / MWP
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Focus-Marktanalyse
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MSI
1
Munich Business School working paper
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NBER working paper series
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Open science publications of Access Marketing Management
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Pforzheimer Forschungsberichte
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Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
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Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
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Visual listening in: extracting brand image portrayed on social media
Liu, Liu
;
Dzyabura, Daria
;
Mizik, Natalie
-
2019
Persistent link: https://www.econbiz.de/10012494099
Saved in:
2
Visual elicitation of brand perception
Dzyabura, Daria
;
Peres, Renana
-
2019
Persistent link: https://www.econbiz.de/10012494101
Saved in:
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