//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Names in commerce and industry : past and present"
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Linguistics"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Linguistics
7
Linguistik
7
Brand
5
Brand management
2
Deutschland
2
Germany
2
Italien
2
Italy
2
Markenführung
2
1900-
1
Automotive industry
1
Brand image
1
Comparison
1
Consumer goods industry
1
Kfz-Industrie
1
Konsumgüterindustrie
1
Markenimage
1
Product differentiation
1
Produktdifferenzierung
1
Psychology of advertising
1
Vergleich
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz im Buch
5
Book section
5
Language
All
German
2
English
2
French
1
Author
All
Brandl, Werner
1
Cotticelli Kurras, Paola
1
Laurent, Bénédicte
1
Ronneberger-Sibold, Elke
1
Van Langendonck, Willy
1
Published in...
All
Names in commerce and industry : past and present
The journal of brand management : an international journal
3
Journal of marketing
2
Marketing letters : a journal of research in marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business research : JBR
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Pro lingua
1
The journal of services marketing
1
Working paper / Institut Universitaire de Management International, Université de Lausanne
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Trade and brand names : proper or common nouns?
Van Langendonck, Willy
- In:
Names in commerce and industry : past and present
,
(pp. 23-33)
.
2007
Persistent link: https://www.econbiz.de/10003691944
Saved in:
2
Le nom de marque et de produit : quand la linguistique pose aussi ses marques
Laurent, Bénédicte
- In:
Names in commerce and industry : past and present
,
(pp. 35-44)
.
2007
Persistent link: https://www.econbiz.de/10003691946
Saved in:
3
Buy English? : changes in German product naming ; a preview
Brandl, Werner
- In:
Names in commerce and industry : past and present
,
(pp. 87-98)
.
2007
Persistent link: https://www.econbiz.de/10003692040
Saved in:
4
Die Entwicklung der hybriden Wortschöpfungen bei den italienischen Markennamen
Cotticelli Kurras, Paola
- In:
Names in commerce and industry : past and present
,
(pp. 167-185)
.
2007
Persistent link: https://www.econbiz.de/10003692094
Saved in:
5
Sprachlich hybride Markennamen im Deutschen : ein geschichtlicher Überblick
Ronneberger-Sibold, Elke
- In:
Names in commerce and industry : past and present
,
(pp. 187-211)
.
2007
Persistent link: https://www.econbiz.de/10003692117
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->