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~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~subject:"Marketing theory"
~type_genre:"Aufsatz im Buch"
~type_genre:"Sammelwerk"
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Neue Herausforderungen an das Dienstleistungsmarketing
The Routledge handbook of service research insights and ideas
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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Customer Experience : Forum Dienstleistungsmanagement
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European journal of marketing : EJM
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Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
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Handbook of research on customer engagement
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Handbook of research on retailer-consumer relationship development
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Journal of the Academy of Marketing Science
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Major theoretical debates and contemporary issues in marketing theory
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Leistungslehre und Service-Dominant Logic for Marketing : ein kritischer Vergleich
Saab, Samy
- In:
Neue Herausforderungen an das Dienstleistungsmarketing
,
(pp. 217-238)
.
2008
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