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~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~subject:"Internationales Marketing"
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Internationales Marketing
Theorie
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Theory
23
Marketing management
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Marketingmanagement
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Deutschland
18
Germany
18
Marketing
8
Beziehungsmarketing
5
Relationship marketing
5
Beziehungsmanagement
4
Consumer behaviour
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Estimation
4
Konsumentenverhalten
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Schätzung
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Strategisches Management
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Innovation diffusion
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Innovationsdiffusion
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International marketing
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Lieferantenmanagement
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Marketingstrategie
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Supplier relationship management
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USA
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United States
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B-to-B-Marketing
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Brand
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Business-to-business marketing
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Customer service
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Dienstleistungsmarketing
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Erfolgsfaktor
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Kaufverhalten
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Konsumgüterindustrie
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Kundenbindung
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Kundenservice
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Markenartikel
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Market research
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Marketing-Mix
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Marktbearbeitung
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German
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Jenner, Thomas
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Langner, Heike
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Wißmeier, Urban Kilian
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Neue betriebswirtschaftliche Forschung : Nbf
International marketing review
25
Journal of business research : JBR
23
Journal of international marketing
19
International business review : the official journal of the European International Business Academy
13
Europäische Hochschulschriften / 5
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of global marketing
8
Journal of strategic marketing
8
European journal of marketing : EJM
7
Springer eBook Collection
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
6
Gabler Edition Wissenschaft
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
SpringerLink / Bücher
5
The journal of brand management : an international journal
5
The journal of business & industrial marketing
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Advances in international marketing
4
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
4
European journal of international management : EJIM
4
Hamburger Schriften zur Marketingforschung
4
International marketing ; Vol. 1
4
Journal of international trade & commerce
4
Proceedings series / American Marketing Association
4
International journal of economic perspectives : IJEP
3
International journal of export marketing
3
International journal of trade and global markets
3
International journal of wine business research : IJWBR
3
International marketing ; Vol. 2
3
International marketing in the fast changing world
3
Journal of business case studies
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of marketing management : MM
3
Marketing intelligence & planning
3
New world marketing
3
Review of marketing research
3
The journal of product & brand management
3
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
2
African journal of business and economic research : AJBER
2
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Internationale Marktbearbeitung : erfolgreiche Strategien für Konsumgüterhersteller
Jenner, Thomas
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1994
Persistent link: https://www.econbiz.de/10013354017
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2
Strategien im internationalen Marketing : ein entscheidungsorientierter Ansatz
Wißmeier, Urban Kilian
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1992
Persistent link: https://www.econbiz.de/10013354056
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3
Segmentierungsstrategien für den europäischen Markt
Langner, Heike
-
1991
Persistent link: https://www.econbiz.de/10013354007
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