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~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~subject:"Stakeholder"
~type_genre:"Thesis"
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Empirical method
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Helm, Sabrina
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Neue betriebswirtschaftliche Forschung : Nbf
Strategisches Marketingmanagement
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ERIM Ph. D. series research in management / Erasmus Institute of Management
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Europäische Hochschulschriften / 5
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
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Gabler Edition Wissenschaft / Schriftenreihe der Handelshochschule Leipzig
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Organisationskommunikation : Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement
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Unternehmensreputation und Stakeholder-Loyalität
Helm, Sabrina
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2007
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1. Aufl.
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