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~isPartOf:"Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf"
~subject:"Emotion"
~subject:"Leadership style"
~subject:"Psychology"
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Emotion
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Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
6
Journal of advertising research
5
Journal of business ethics : JOBE
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Springer eBook Collection
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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BestMasters
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AMS review : official publication of the Academy of Marketing Science
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Academic journal of economic studies
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Advanced leadership insights : how to lead people and organizations to ultimate success
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Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
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BI Institute Working Paper, Bank Indonesia Institute - Bank Indonesia, Semester I/2017
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Corporate Communication Collection
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Cross-cultural and critical perspectives on brands
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Darwin meets Business : evolutionäre und bionische Lösungen für die Wirtschaft
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De Gruyter eBook-Paket BWL und VWL
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Decision making in behavioral strategy
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Economics / Discussion papers : the open-access, open-assessment e-journal
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Emotion, cognition, and their marvellous interplay in managerial decision-making
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Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
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European journal of marketing
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Evolutionary psychology in the business sciences
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Future of Business and Finance
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Wie man den Emotionswert von Produkten messen kann
Stürmer, Ralf
;
Schmidt, Jennifer
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 115-131)
.
2014
Persistent link: https://www.econbiz.de/10010341965
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2
Die Neuro-Logik erfolgreicher Markenkommunikation
Scheier, Christian
;
Held, Dirk
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 77-114)
.
2014
Persistent link: https://www.econbiz.de/10010341966
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