//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"New Developments in Online Marketing"
~person:"Brettel, Malte"
~person:"Decarolis, Francesco"
~person:"Smith, Katherine Taken"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
1
Internet marketing
1
Measurement
1
Messung
1
Online-Marketing
1
Werbewirkung
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Brettel, Malte
Decarolis, Francesco
Smith, Katherine Taken
Burton, Jamie
1
Chaffey, Dave
1
Ewing, Michael
1
Hamilton, Kathy
1
Hewer, Paul
1
Khammash, Marwan
1
Powell, Irene H.
1
Reppel, Alexander E.
1
Spilker-Attig, Andrea Maria Renate
1
Szmigin, Isabelle
1
Valos, Michael J.
1
more ...
less ...
Published in...
All
New Developments in Online Marketing
Discussion papers / CEPR
5
Services marketing quarterly
4
Journal of advertising research
2
Journal of strategic marketing
2
NET Institute Working Paper
2
Working papers / TSE : WP
2
American economic review
1
Barcelona GSE working paper series : working paper
1
Business horizons
1
Edition Wissenschaft Apprimus
1
European management journal
1
International journal of business and economics
1
International journal of industrial organization
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport management and marketing : IJSMM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
The journal of consumer marketing
1
The journal of industrial economics
1
Working paper / National Bureau of Economic Research, Inc.
1
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Effectiveness of online advertising channels : a price-level-dependent analysis
Spilker-Attig, Andrea Maria Renate
;
Brettel, Malte
- In:
New Developments in Online Marketing
,
(pp. 165-181)
.
2014
Persistent link: https://www.econbiz.de/10010354576
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->