//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"New Developments in Online Marketing"
~subject:"Consumer behaviour"
~subject:"Kundenintegration"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Kundenintegration
Internet marketing
6
Online-Marketing
6
E-commerce
2
Electronic Commerce
2
Konsumentenverhalten
2
Advertising effects
1
Brand management
1
Data protection
1
Datenschutz
1
Großbritannien
1
Innovation
1
Lieferantenmanagement
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Measurement
1
Meinungsforschung
1
Messung
1
Opinion poll
1
Organisatorischer Wandel
1
Organizational change
1
Product information
1
Produktinformation
1
Social Web
1
Social web
1
Supplier relationship management
1
Target group
1
USA
1
United Kingdom
1
United States
1
Werbewirkung
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
2
Language
All
English
2
Author
All
Burton, Jamie
1
Khammash, Marwan
1
Reppel, Alexander E.
1
Szmigin, Isabelle
1
Published in...
All
New Developments in Online Marketing
Customer engagement : contemporary issues and challenges
9
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Handbook of research on customer engagement
3
Internet advertising : theory and research
3
Leveraging computer-mediated marketing environments
3
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
3
Social Branding : Strategien - Praxisbeispiele - Perspektiven
3
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
2
Advanced technologies management for retailing : frameworks and cases
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Advertising, promotion, and new media
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Computer-mediated marketing strategies : social media and online brand communities
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Digitale Transformation des Marketing
2
E-marketing ; Vol. 1
2
E-marketing ; Vol. 2
2
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Global business value innovations : building innovation capabilities for business strategies
2
Handbook of research on integrating social media into strategic marketing
2
Improving decision making in real-time bidding
2
Integrating new technologies in international business : opportunities and challenges
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
Marketing in a digital world
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Online consumer behavior : theory and research in social media, advertising, and e-tail
2
Online reputation management in destination and hospitality : what we know, what we need to know
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Strategic system assurance and business analytics
2
Strategic uses of social media for improved customer retention
2
Strategies and tools for managing connected consumers
2
Sustainable Luxury : An International Perspective
2
The SAGE handbook of social media marketing
2
AI-driven intelligent models for business excellence
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer-managed profiling : a contemporary interpretation of privacy in buyer-seller interactions
Reppel, Alexander E.
;
Szmigin, Isabelle
- In:
New Developments in Online Marketing
,
(pp. 143-164)
.
2014
Persistent link: https://www.econbiz.de/10010354577
Saved in:
2
Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie
;
Khammash, Marwan
- In:
New Developments in Online Marketing
,
(pp. 51-75)
.
2014
Persistent link: https://www.econbiz.de/10010354586
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->