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~isPartOf:"New business line / Marketing"
~person:"Armstrong, Gary"
~person:"Pepels, Werner"
~person:"Sheth, Jagdish N."
~subject:"Aufsatzsammlung"
~subject:"Marketingmanagement"
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Aufsatzsammlung
Marketingmanagement
Betriebswirtschaftliches Ziel
1
Corporate objective
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Innovation
1
Marketing
1
Marketing management
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Produkteinführung
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Strategic management
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Strategisches Management
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German
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Armstrong, Gary
Pepels, Werner
Sheth, Jagdish N.
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New business line / Marketing
Legends in marketing
17
Legends in strategic marketing
5
Theorie und Forschung
3
Theorie und Forschung / Wirtschaftswissenschaften
3
wi - Wirtschaft
3
Always learning
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
wi / wirtschaft
2
AMS review : official publication of the Academy of Marketing Science
1
Alles, was Sie wissen müssen
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Beiträge der Fachhochschule für Wirtschaft
1
Betriebswirtschaft in Studium und Praxis
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Handbook of relationship marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Instrumente zur Gestaltung von After Sales Services
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Lehrbuch
1
Marketing theory
1
Pearson Global edition
1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
1
Praxisnahes Wirtschaftsstudium
1
Redline Wirtschaft
1
The Prentice Hall series in marketing
1
UTB / Betriebswirtschaftslehre
1
VfW-Skriptenreihe
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vfw
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wi - Wirtschaft / Marketing
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ECONIS (ZBW)
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Erfolgreiche Produkteinführung
Pepels, Werner
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2007
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